Marketing Overview

Sanity United's marketing strategy focuses on positioning the company as a leader in sustainable, AI-driven errand services powered by renewable energy. The approach centers on educating and engaging environmentally conscious consumers and businesses through transparent communication and demonstrating the benefits of integrating AI, blockchain, and clean energy. The primary goals include building brand awareness, generating qualified leads, converting prospects into customers, and fostering long-term loyalty within our target market.

Approach

Our marketing approach combines digital engagement with community outreach, emphasizing storytelling around sustainability and technological innovation. We leverage data-driven insights to tailor messaging and optimize campaigns for maximum impact.

Goals

• Establish Sanity United as a trusted eco-friendly errands service in Copenhagen and beyond.

• Achieve measurable growth in user acquisition and retention.

• Build a strong online presence that drives organic traffic and customer interaction.

• Promote transparency and trust through blockchain-enabled transaction processes.

Primary Channels

• Social media marketing (LinkedIn, Instagram, Facebook) to engage with different customer segments.

• Content marketing including blogs, videos, and webinars focused on sustainability and AI innovation.

• Email marketing to nurture leads and maintain customer relationships.

• Public relations and partnerships with environmental organizations and tech communities.

• Local events and demonstrations to build community awareness and trust.

Budget

An initial annual marketing budget of approximately 10% of projected revenue will be allocated, prioritizing digital advertising, content creation, and partnership development. Budget flexibility will allow adjustment based on channel performance and market feedback to maximize ROI.